Build a Brand That Grows Your Valuation
Where perception becomes an asset and influence becomes capital
How people interpret your brand determines what they’re willing to pay and how fast they say “yes.”
We build brand systems engineered to increase your pricing power, accelerate deal speed, and elevate your perceived worth.
Brand Capital Advisory
Get brand diagnostics
Where perception becomes an asset and influence becomes capital.
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A strong product and a capable team create potential — but if your brand doesn’t signal value instantly, you lose:
Brand is the asset that creates it
very few move the numbers that matter
Most brands look immaculate from the outside
Perception drives money
We turn your brand into capital — not a liability
Using the Ellika Brand Capital System, we transform brand perception into financial outcomes:
The Brand Capital System
removes guesswork, exposes value leaks
Narrative Engineering
Brand Capital Dashboard
NeuroBrand Analytics
A proprietary methodology integrating cognitive science, analytics, and strategic communication.
and rebuilds your positioning for maximum financial impact
This system
Reveals the exact points where your brand leaks trust, pricing power, and perceived value
Links brand performance directly to economic outputs — LTV, margin lift, win-rate, investor readiness
A structured communication architecture designed to reinforce trust, align perception, and accelerate decision-making
B2B founders preparing for expansion, investment, or M&A
If your business is in motion — growing, raising, negotiating — your brand should be doing half the work
CEOs needing a brand tied to valuation, not vanity
Category experts with strong products but weak perceived value
Companies entering new markets or premium segments
We advise:
If the brand is not included in this process, you are losing potential profit.
WORK FORMATS
Founder of the innovative branding agency
Experience in scaling brands in 17 countries around the world
In London
Innovative Branding
We developed brands in 32 business niches:
17 countries
32 niches
520 млн $
Attracting investments by increasing the brand value by $520 million
Ellika Olga Jackman
Ellika Olga Jackman
I am the founder of Innovative Branding, an agency that revolutionizes branding with the help of artificial intelligence, reducing marketing costs and increasing brand awareness by at least 40%, which contributes to revenue growth of 30%.
I am the founder of Innovative Branding, an agency that revolutionizes branding with the help of artificial intelligence, reducing marketing costs and increasing brand awareness by at least 40%, which contributes to revenue growth of 30%.
We reengineer how the market values you
We don’t polish perception
25+ years, 17 countries, 30+ industries
Documented lifts in pricing power, margins, deal velocity, and investor conviction. Used by founders, CEOs, funds, and leadership teams
